Anyone remember the genius sitcom that was ‘Seinfeld’? If you missed it, you need to buy the boxset. Seinfeld is still, to date, the most successful US sitcom ever, and was widely acknowledged for empirically being ‘a show about nothing’. And therein lies my most tenuous link ever. Because I’m a Seinfeld nut, and because […]Read More..
This is genuine feedback from one of our clients who we’ve been helping with their marketing for the last 6 months: “We have now got to the point where we don’t need to concentrate on our advertising any more due to being inundated with new patients. We are having to turn patients away as our […]Read More..
Calling all dentists! If you have a website for your practice, you should have a few social media accounts to go with it. And even if you already have social media accounts, you should have a marketing plan in place for them to generate more followers. Take a look at these stats to see why: […]Read More..
Do you have your dental practice on an online review site like Google+ or Yelp? If you don’t yet, you should. Stats show that 44% of people look for information and reviews about healthcare professionals online. These online review sites are a way for your patients to express how they feel about your practice. If […]Read More..
How often do you see your patients? Twice, maybe three times a year? In between those visits, how much communication do you have with them? Other than prompting them to make a new appointment, for most practices the answer is ‘not much’. So why would your patients see you as anything other than ‘the dentist’? […]Read More..
With the dental sector growing at a decidedly healthy rate, more and more practices are looking for ways to increase their own share of the business. By 2017, the dental market is projected to be worth in excess of £9bn, of which £6bn will come from cosmetic and private dentistry. In essence, demand will far […]Read More..
When was the last time you updated your website? Ensuring that your website is current and up-to-date is an important part of your marketing strategy. It’s more than having a nice-looking website – it’s about creating a website that elevates your practice to the next level through successful marketing and rich content. Here’s how […]Read More..
Content Marketing is an online marketing strategy that dentists should consider adding to their marketing plan. Put simply, Content Marketing is a way to write and distribute your posts so that they are valuable, relevant and consistent for your followers and patients. A good Content Marketing strategy ensures that […]Read More..
The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach. Which type of mobile presence is best for your practice – a mobile website or a mobile […]Read More..