When was the last time you updated your website? Ensuring that your website is current and up-to-date is an important part of your marketing strategy. It’s more than having a nice-looking website – it’s about creating a website that elevates your practice to the next level through successful marketing and rich content.
Here’s how to know if your website needs an upgrade:
Did you know that over HALF of patients use a mobile device or tablet to research dental information and book appointments? If your website is not mobile-friendly, you’re not only lagging behind but you’re also missing out on potential patients.
Hard to Navigate
Is your website hard to navigate? Do you have too many menu options? Are your page names unclear? Streamlining your website to make it easier for your visitors to find what they’re looking for is key to having an website that does the job it was designed for: recruiting new patients. Take a fresh look at your website from your patients’ perspective. If you were looking for information on your practice, could you find it quickly and easily?
Not Linked to Social Media
Connecting on social media is another way to ensure that your website is up-to-date. Your patients can follow your updates more closely and stay engaged with your dental practice if you also include a social media component in your website design. Our experience shows that a strong social media presence is vital to your overall online marketing strategy.
Search Engine Optimisation (SEO) Content
Having rich SEO content on your website will raise your practice’s ranking on Google and other search engines. This will help improve the profile of your website online and thus attract new users and potential patients. Good SEO content that not only speaks to your practice but also to what potential patients are looking for, is key to marketing your dental practice in 2015.
No New Media
Whether it’s staff or patient images, or adding informative videos, having new media streams on your site is a great way to update your content. Staying up-to-date with media and content trends will keep your practice website relevant and also keep you ahead of the competition and raise your ranking on search engines.
If you’re looking for help with any aspect of your online or offline practice marketing, call us for a free consultation on 0161 356 0346 or email firstname.lastname@example.org